Wolcottsville Wildlife Rescue, Inc. Privacy Statement

We are committed to protecting the privacy of our supporters, staff, and anyone else who entrusts their personal information to us. We always endeavor to protect your personal information through compliance with the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003, the General Data Protection Regulation, and other relevant laws and regulations.

The following Wolcottsville Wildlife Rescue, Inc. Privacy Statement explains how we collect, store, use, and protect personal information.

Please be assured that we never sell your data and we never share it with another company or charity for their own marketing purposes.

Protecting your personal information

If you contact us regarding an event, job, activity, animal rescue, animal admission, campaign, request information, make a donation, volunteer, or use our website and any of its referenced activities, you may provide some personal information to us. For example, you may provide your name, your postal address, your email address, your telephone number, credit card, and debit card information. All personal information is protected by secure systems and processes. These are specifically designed to protect the information at all times and prevent loss, misuse, unauthorized access or disclosure, alteration, or destruction of information. For example, we use a specialist payment gateway provider to enable online donations to be made securely by card, or other payment option. This helps to ensure any personal and financial information is fully protected and kept private.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our service providers. In order to safeguard your information we will ensure any such transfers are in strict compliance with data protection legislation, with all appropriate contractual arrangements (Privacy Shield or model clauses in contracts) in place. By submitting your personal data, you agree to this transfer, storage, or processing. Wolcottsville Wildlife Rescue, Inc. will take all reasonable steps necessary to ensure that your personal data is processed securely and in accordance with this Privacy Statement.

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

How we use your information

We may process personal information in a number of ways, such as:

• To process donations and Gift Aid
• To provide any information or services you request from us
• To identify ways to improve our services and day-to-day operations
• To keep you updated with our work and fundraising appeals (unless you ask us not to)
• To enhance, tailor, and personalize our communications for your benefit
• To improve the performance of our website and improve the experience of website visitors
• To deliver an effective animal rescue care and rehabilitation service

Lawful basis for processing

Wolcottsville Wildlife Rescue, Inc. obtains and processes personal data fairly and lawfully, in an open and transparent manner. We will only do so if at least one of the following conditions applies:

• It is necessary to fulfill a contract or agreement we have with you. For example, if you make a donation we need to process your personal data so that we can manage the payment and send you an acknowledgement.
• We have your consent. For example, if you give us permission to keep you updated regarding our campaigns and fundraising activity.
• It is in Wolcottsville Wildlife Rescue, Inc.'s legitimate interests and these interests are not overridden by your own rights or interests, for example, to tailor our communications as shown below, or to contact you by post.
• It is necessary for us to comply with a legal obligation.
• It is necessary to protect your vital interests or those of another individual.
• It is in the public interest or where we have official authority vested in us.

How long we keep your information

Wolcottsville Wildlife Rescue, Inc. will only keep data in a form that permits personal identification for the duration necessary to fulfill our legal obligations and operational objectives. Once the respective retention period has elapsed, Wolcottsville Wildlife Rescue, Inc. undertakes to anonymize, destroy or erase this data.

Keeping you updated

We believe that it is important to keep our donors and supporters updated about how your generous support is making a difference to our vital work and how you can help through campaigning and appeals – unless you ask us not to, in which case we will respect your wishes. When you provide your contact details to us, we will normally ask if you agree to these communications and which communication channels you do and don’t wish us to use. You can change your preferences at any time by emailing us at: wolcottsvillewildlife@gmail.com or writing to: Wolcottsville Wildlife Rescue, Inc., 6570 Mann Rd, Akron, NY, 14001.

We also provide the opportunity to ‘unsubscribe’ in all of our campaigning and fundraising mailings and emails.

Tailoring our communications

To ensure our communications are as relevant and interesting as possible, we may tailor their content based upon our supporters’ characteristics and behaviors. This also enables us to manage our fundraising and marketing activity in the most cost-effective and efficient ways, so we can keep our costs as low as possible. For example, a mailing we send to someone who has given a single donation may differ from one we send to someone who gives regularly by direct debit. We may sometimes use supplementary information from reputable third parties to help us understand more about our supporters. We may verify existing contact information, to check that it is still up to date. If we find postal addresses have become out of date over time we may update them to ensure our records are accurate. We may also carry out our own research into our donors, again using publicly available information or information that you provide us with. These legitimate activities enable us to tailor our fundraising and marketing activities to make them as appropriate as possible for our supporters and reflect their interests as closely as possible.

Please be assured that we never sell your data and we never share it with another company or charity for their own marketing purposes.

Your rights with regard to your information

You have the right to be informed about any personal data that we hold which relates to you, including how we acquired such data and the purposes for which it is being used. This right requires that you will be given a copy of your personal data which you may have supplied to us via our website or in other correspondence and interactions.

To exercise this right, you must make your request in writing to the address specified above and include a copy of your passport or driving license and a recent utility bill to verify your name and address. No fee is required for this service. Your request will be dealt with as soon as possible and we will respond to you within one month from the date on which your request was received.

You have the right to have inaccurate personal data corrected. If you discover that we hold inaccurate personal data about you, you have the right to instruct us to correct that information. If you inform us of any changes to your personal information, we will update our records accordingly. Such an instruction must be in writing and must contain evidence of the correct information. We will respond as soon as possible and in any event within one month from the date on which your instructions are received.

In certain circumstances, you have the ‘Right to be Forgotten’. This means that you can request that Wolcottsville Wildlife Rescue, Inc. erases any and all references to you from our records and systems. We will comply with all such requests in a timely manner, as required by the General Data Protection Regulation, unless other operational or legal obligations require us to retain such data for a particular purpose or period of time.

You have the right, at all times, to object to the processing of your personal data which you find intrusive, excessive, or unwarranted. Wolcottsville Wildlife Rescue, Inc. will respect your right to do so, but may need to continue such processing where required to do so by law or within the terms of an existing contractual arrangement (for example where you have granted us the right to seek Gift Aid on donations).

Other Websites

Our website may contain outbound links to other websites which are outside of our control and are not covered by this privacy and cookie policy. If you access other sites using the links provided, the operators of these sites may collect and process information from you in a way which is different from how we do so.

Email Communications

We may also use tracking technologies to determine whether you have read, clicked on, or forwarded certain email communications we send to you so that we can make our communications more helpful and interesting.

Website and social media analytics

Wolcottsville Wildlife Rescue, Inc.'s websites use website analytics, including Google Analytics, which provides aggregated information about visitors to the website, for example, the number of visitors in a day, which parts of our website are most popular, and if there are any trends, such as one specific page being viewed mostly by people in a particular country. This helps us to understand how people interact with our websites so that we can continually improve them. We also have an active presence on social media (e.g. Facebook) and use analytical tools to monitor the performance of our social media posts, for example, the number of likes and shares, as well as audience information. This helps us to improve our activity on social media.

Online advertising

We may, on some occasions, wish to advertise on social media or other websites. When we do this, we may wish to use personal data in order to improve the targeting of the advertising. This enables us to improve efficiency and keep our costs down.

Cookies

We use cookies on our website in order to ensure the best possible digital experience for all users. By continuing to browse this site – or any Wolcottsville Wildlife Rescue website – you are agreeing to our use of cookies as described in this policy.

What is a cookie?

A cookie is a small file of letters and numbers that is placed on your device by our website. This enables the website to distinguish you from other users of the site and to understand your – and other users’ – browsing patterns anonymously.